Demographic targeting by gender, age, and geographic region
Custom targeting with screening questions
User and account administration
Support and services
Dedicated account representive
Support form and email
Support form, email, help desk, and SLAs
Invoiced by job
A sample survey
Ascribe Surveys are priced on a per complete basis . There is no charge for people who do not answer all questions in the survey. The price depends on the audience you want to reach.
Survey type (no screening questions)
1 question survey
2-10 question survey
General population or Android smartphone users
10¢ per complete
$1.00 per complete
Age, gender, location targeting
15¢ per complete
$1.50 per complete
Android audience panels
30¢ per complete
$3.00 per complete
If your survey includes screening questions, the price per complete will be custom. We determine this price based on a free incidence test . Prices for surveys with screening questions start at a minimum of $3.00 per complete, and vary based on length of survey, target audience, and incidence rate.
Ascribe Surveys uses Google's inferred demographic and location information to employ stratified sampling by distributing the surveys based on the targeted audience to the publisher network and/or android smartphone users. We infer demographics through respondents' browsing history (DoubleClick cookies for age & gender and IP address for geography), then we match them against existing government statistical data.
Ascribe Surveys uses post-stratification weighting to compensate for sample deficiencies to remove bias among the survey sample. This gives a more accurate result with lower root mean square error (RMSE) which also makes the results better represent the Current Population Survey (CPS).
Ascribe Surveys performs equal to or better than existing probability and non-probability based Internet survey panels. A full description of the methodology can be found in this whitepaper .
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